YellowJack Media Claimed

SEO is the practice of optimizing your website by adhering to the criteria used by search engine algorithms to generate organic search results. Organic search is one in which there is no advertising and the user is merely seeking without external influence. For instance, when someone is seeking for a certain product or service nearby, they will include the phrase "near me" in their search.

Pay-per-click, or PPC, is a method of online marketing in which advertisers pay a charge each time one of their advertisements is clicked. Simply said, you only pay for advertising when your advertisement is clicked. It's simply a means of 'purchasing' visits to your website in addition to organic traffic.

A landing page is a separate web page designed expressly for a marketing or advertising campaign in digital marketing. It's where a visitor "lands" after clicking on a link in an email or an ad from Google, Bing, YouTube, Facebook, Instagram, Twitter, or another comparable website.

Unlike web pages, which often have several aims and promote research, landing pages have a single emphasis or goal, known as a call to action (or CTA, for short).

Because of this emphasis, landing pages are the ideal choice for raising the conversion rates of your marketing initiatives and minimizing the cost of gaining a lead or transaction.